The Ephemeral Architecture, far from approaching the caress of Museums Exhibitin Design, if it allows us to speak about the enterprise culture and his presentation on the different specialized markets.

Trade Fairs of nowadays it is a complex studding in spaces of high technology in the main, which allow us to develop a labor of involution and presentation of the companies towards his more direct buyers and public in general.

There exist specialists exclusively dedicated to the development of these spaces for the merely commercial promotion of the companies. In fact ten years to this part there is a clear distancing in the explanatory art of the whole life, to happen to form the visual promotion of the companies with a great deployment of marketing and image.

Though the end of the chain takes us to the product exposed as principal actor of this work, it will be the scenery that it will attract us even.